My favorite session at this year’s World Tea Expo was Babette Donaldson’s “How Can You ‘Be More Tea’ to Sell More Tea? The focus of her talk was about developing a closer relationship with your tea customers. I was impressed with her depth of tea knowledge and experience.
Her book, titled “The Everything Healthy Tea Book”, is a broad reference for all things related to tea and health. For example, it describes how tea brings people together and facilitates communication; the health benefits of each type of tea; and how to buy “healthy” tea. On page 260, she shares a fascinating story (which we heard during the WTE session) about how a fifth-grade class of “problem” students were given tea each day. Over time this resulted in a significant increase in the students’ ability to pay attention. (Love this story!)
Babette’s other publications include, a series of books for children called “The Emma Lea Books”; a craft and activity book, “Fun With Tea”; and a single issue magazine,”Start Your Own Family Tea Time”. You can find her products on Amazon. Cheers ~ Margo